I chose Unit Project 1: Graphic Design Project for my final revision. My relationship with this project comes from the design process. The structured prompt gave me a clear starting point and allowed me to concentrate on layout, hierarchy, and visual structure. I chose to revisit this InDesign project because it was the first project assignment of the semester, and at the time I approached it very cautiously. Now that I have gained more confidence with InDesign, I wanted to push the design further and make choices that felt more intentional and expressive.
For the revised version, I focused on strengthening consistency and visual impact. One of the main changes was standardizing the treatment of the word “Shaw” by using a dark green across all formats and adding a one-point white stroke so it stands out clearly against the light green background. I also worked to reduce unnecessary negative space, filling the layout more deliberately to create a stronger and more energetic presence. These adjustments involved refining color treatments, stroke settings, and alignment using InDesign’s layout and typography tools.
I made these changes because my original version felt safe and restrained, and I wanted the updated design to feel more confident and cohesive. If used professionally, I imagine this piece functioning as a promotional graphic across print and social media. The hypothetical audience would be community members and viewers interested in the arts, and by increasing contrast, consistency, and overall density, the design becomes more attention grabbing and effective for that audience.
Original version of Unit Project 1:
A look at my initial design before revising and refining the layout.
Revised version of Unit Project 1:
An updated design that reflects stronger visual choices and improved consistency.
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