Crafting Clarity

Communicating With Purpose and Precision

  • I chose Unit Project 1: Graphic Design Project for my final revision. My relationship with this project comes from the design process. The structured prompt gave me a clear starting point and allowed me to concentrate on layout, hierarchy, and visual structure. I chose to revisit this InDesign project because it was the first project assignment of the semester, and at the time I approached it very cautiously. Now that I have gained more confidence with InDesign, I wanted to push the design further and make choices that felt more intentional and expressive.

    For the revised version, I focused on strengthening consistency and visual impact. One of the main changes was standardizing the treatment of the word “Shaw” by using a dark green across all formats and adding a one-point white stroke so it stands out clearly against the light green background. I also worked to reduce unnecessary negative space, filling the layout more deliberately to create a stronger and more energetic presence. These adjustments involved refining color treatments, stroke settings, and alignment using InDesign’s layout and typography tools.

    I made these changes because my original version felt safe and restrained, and I wanted the updated design to feel more confident and cohesive. If used professionally, I imagine this piece functioning as a promotional graphic across print and social media. The hypothetical audience would be community members and viewers interested in the arts, and by increasing contrast, consistency, and overall density, the design becomes more attention grabbing and effective for that audience.

    Original version of Unit Project 1:
    A look at my initial design before revising and refining the layout.

    Revised version of Unit Project 1:
    An updated design that reflects stronger visual choices and improved consistency.

  • Creating the Maple Margin video series has been one of the most meaningful creative challenges of the semester. My goal was to translate the calm and intentional aesthetic of the Maple Margin brand into three platform specific videos for Facebook, Instagram, and Broadcast. Although the videos share the same core footage, each one required its own pacing, emotional tone, and visual rhythm. This project taught me how much the medium shapes the message and how small production choices can dramatically influence the viewer experience.

    Developing the Initial Story
    I began by creating detailed storyboards for each platform. The Facebook storyboard opened with two bundles of Maple Margin notebooks resting on a warm wood desk, followed by tactile moments like lifting a neutral tone sticky note, opening a pen box, and writing in a calendar journal. The Instagram storyboard emphasized quick, aesthetic visuals, including a close up of a hand holding a taupe pen. The Broadcast storyboard focused on a concise sequence of writing, lifting notes, and ending with the Maple Margin logo.

    These storyboards helped me visualize the emotional arc of each video and ensured that the brand identity remained consistent across platforms.

    Filming the First Draft
    All footage was filmed on my phone using natural window light. I wanted the visuals to feel soft and tactile, so I focused on close ups of paper grain, pen finishes, and ribbon textures. I stabilized the phone with simple supports and experimented with angles that highlighted the craftsmanship of the products.

    For audio, I recorded narration on my phone and cleaned it in Adobe Audition. I used noise reduction, equalization, and dynamics processing to create a warm and steady tone. In Premiere Pro, I assembled the first draft using gentle transitions and soft ambient music.

    Receiving Feedback
    The feedback I received was incredibly helpful and highlighted several areas for refinement. The most consistent suggestions focused on improving the clarity of the narration by lowering the background music, sharpening the focus of certain close-up shots, and making on screen text easier to read. These notes helped me see where the emotional tone was working and where the technical execution needed more attention.

    Revising the Videos for the Final Version
    I revised the videos with all of this feedback in mind. First, I corrected exposure issues and reshot several clips that were slightly blurry. I also added a new close-up shot of the pen tip touching the paper to strengthen the tactile storytelling and add visual variety.

    Next, I refined the voice narration by softening the tone and adjusting the equalizer to make it warmer. I lowered the music and increased the narration volume, so the voice feels clear and centered. This created a more balanced sound mix and made the storytelling easier to follow.

    To improve readability, I added a thin layer behind the text in all three videos. This subtle adjustment created contrast without disrupting the soft and dreamy aesthetic. I also softened the black background behind the Write with Intention text and added a smoother fade, so the message appears more naturally within the scene.

    Final Reflection
    Revising the Maple Margin series helped me understand how small technical adjustments can elevate a brand story. Correcting exposure, refining the voice, adding a new close up shot, and improving text readability made the videos more polished and emotionally cohesive. This project taught me how to adapt a single story across multiple platforms while preserving the heart of the brand.

    Storyboards for the Maple Margin Video Series:

    The Maple Margin Video Series:

  • Developing my Maple Margin video series allowed me to explore how different platforms shape the way a story is told. Even though all three videos use the same core footage, each version required its own pacing, structure, and emotional tone. My goal was to highlight Maple Margin’s warm, intentional aesthetic while learning how editing, sound, and visual rhythm change depending on the medium.

    Inspiration and Why I Chose Maple Margin
    I chose Maple Margin because the brand’s identity aligns beautifully with soft and tactile storytelling. Its neutral tone notebooks, taupe pens, sticky notes, and warm wood textures naturally lend themselves to calm and intentional visuals. My research included studying minimalist stationery brands and lifestyle ads that rely on natural light, slow pacing, and close up shots. This helped me understand how to visually communicate quiet focus and warmth.
    The storyboards guided the structure of each video. For example, the Facebook storyboard opens with “Two bundles of Maple Margin notebooks wrapped in taupe ribbons rest on a warm wood desk. Natural light falls softly across the covers,” and continues through tactile moments like lifting a sticky note, opening a pen box, and writing in a calendar journal. These scenes shaped the emotional tone of all three versions.
    I also chose Maple Margin because it is the brand I created for Unit 2: Photographic Essay and Social Media Campaign Materials. Using the same brand allowed me to carry my visual identity forward, reuse the vector logo I designed, and build a cohesive set of video stories that feel unified across the project.

    Recording Process: Filming With My Phone
    All footage was filmed on my phone, which gave me flexibility and immediacy. I relied heavily on natural window light to create the soft, warm look that Maple Margin products deserve. Close ups were essential, such as the shot where “A hand gently holds a taupe pen between the fingers, framed in soft natural light” from the Instagram storyboard. These intimate shots helped emphasize texture and craftsmanship.
    Because the products are small and tactile, filming with a phone allowed me to get close without needing extra equipment. I stabilized shots using simple supports and adjusted angles to highlight paper grain, pen finishes, and ribbon details.

    Audio Recording and Editing in Adobe Audition
    I recorded narration on my phone and edited it in Adobe Audition. Cleaning the audio was crucial for maintaining a warm, professional tone. I used noise reduction to remove background hum, EQ to soften the voice, and dynamics processing to balance levels. The narration needed to feel calm and intentional, matching the visuals of writing, lifting notes, and opening pen boxes.

    Editing in Premiere Pro: Three Videos, Three Purposes
    All videos were edited in Adobe Premiere Pro, using effects like Gaussian Blur, Dip to Black, and Dip to White to create smooth, warm transitions. I also used royalty free music from Pixabay to match each platform’s tone.

    Facebook Video (1:30)

    The Facebook version is the longest and most atmospheric. It follows the full storyboard, ending with blurred store shelves and the text “Write with Intention,” followed by the blurred shelves again with the Maple Margin logo. The slower pacing allows viewers to appreciate each tactile moment. Music is soft and ambient, supporting the narrator without overpowering it. The blurred store scenes create a dreamy emotional landing.

    Broadcast Video (30 seconds)

    The Broadcast version compresses the story into a tight, efficient structure. It uses the same footage but removes slower moments. The storyboard shows a quick progression from notebooks to sticky notes to writing, ending with two blurred store shots (one with “Write with Intention” and one with the logo). The music is slightly more structured to fit the shorter runtime, and transitions are cleaner and faster. Narration is concise and direct.

    Instagram Video (Short form)

    The Instagram version focuses on visual impact. It includes the taupe pen close up, described in the storyboard as “A hand gently holds a taupe pen,” and it ends with the blurred store shelves that display both the logo and the words “Write with Intention.” The narrator supports the calm and intentional tone, and the music adds emotional warmth for viewers who watch without sound. The editing is quicker and more rhythmic, with tighter cuts and a stronger emphasis on aesthetic detail to match the fast and visually driven nature of Instagram.

    Final Thoughts
    Across all three videos, the combination of phone filmed footage, Adobe Audition audio cleanup, Premiere Pro editing, and carefully chosen music helped me create platform specific versions of the same story. The storyboards guided the visual flow, while editing and sound shaped the emotional tone. This project taught me how different mediums require different storytelling strategies, even when the footage stays the same.

  • Choosing the Interview Subject and Project Goals
    For the final version of my audio interview, I focused on transforming the raw recording into a polished, well-paced story that highlighted the interviewee’s enthusiasm while improving clarity and flow. I kept the same foundation as my draft: a nine-year-old boy whose passion for dinosaurs made him an engaging and authentic subject. His excitement and knowledge were already strong, but feedback from classmates helped me refine how that energy came through. Several peers mentioned that the intro was entertaining and engaging, but the music swelled a bit too loudly at the start. With that in mind, my goal became enhancing clarity, balancing the sound, and shaping the pacing so the listener could fully appreciate his personality.

    Improving Pacing and Removing Unnecessary Pauses
    After transferring the recording into Adobe Audition, I revisited the full interview and identified areas where pacing could be tightened. I cut down silent gaps between questions and answers, using the Time Selection Tool to remove pauses that slowed the rhythm. I also used the Razor Tool to trim hesitations and repeated phrases. Classmates noted that the pacing was already strong, but they also suggested adding clearer transitions between sections. To address this, I added subtle micro-fades and considered where a brief musical cue could help signal a shift in topic without distracting from the dialogue.

    Balancing Volume and Enhancing Audio Consistency
    Balancing the audio levels became a major focus, especially after feedback that some background elements occasionally competed with the dialogue. I adjusted Clip Gain to even out loud and soft moments, then applied Normalize for consistent overall loudness. I also used Amplitude & Compression tools to smooth peaks without making the audio sound processed. This helped address comments about occasional dips in clarity and ensured the listener wouldn’t lose any of the interviewee’s words. I also experimented with light ducking, which automatically lowered the background audio whenever I spoke based on peer feedback.

    Smoothing Transitions and Refining Music Placement
    Once the dialogue was cleaned up, I added fade-ins and fade-outs to soften transitions and avoid abrupt cuts. I kept the same kid-friendly, free-to-remix melody from the draft, but I refined how it interacted with the dialogue based on feedback that the music swelled too much in certain sections. Using the Track Mixer, I shaped the intro and ending so the music supported the story without overpowering it. I also added a slightly longer transition between my intro and the main interview, responding to suggestions that the shift happened too quickly.

    Final Reflection on the Completed Edit
    Overall, the final version feels tighter, clearer, and more balanced. Peer feedback helped me refine the pacing, adjust the music levels, and strengthen transitions. I also added paragraph headers to the blog, addressing comments about readability and visual flow. The result is an audio story that remains warm and lively, but now with a polished finish that enhances the listener’s experience while staying true to the spirit of childhood curiosity.

    Here is the final audio interview, featuring a 9-year-old dinosaur enthusiast sharing his passion and imagination:

  • The process of creating my audio interview began with choosing a subject whose enthusiasm would translate naturally into sound, and I immediately knew that a nine‑year‑old boy with an extraordinary love for dinosaurs would be the perfect fit. His excitement, curiosity, and impressive knowledge made him an ideal interviewee for a project that needed authenticity and energy. Before recording, I researched strategies for interviewing children, focusing on open‑ended prompts that encourage storytelling rather than short, factual responses. I drafted a list of questions ahead of time to guide the conversation, but I intentionally did not share them with him beforehand because I wanted his answers to feel spontaneous, genuine, and full of the natural wonder that makes children’s voices so compelling.

    When it came time to record, I used my phone as the primary recording device. I selected a quiet space and held the phone at a consistent distance, making sure the microphone was angled toward him so his voice would be clear and easy to understand. Even though a phone is a simple tool, careful positioning and a calm environment helped me capture clean, usable audio for the project. Once the recording session was complete, I transferred the file into Adobe Audition and began the editing process. My first step was listening through the entire interview and marking the strongest moments where his personality, humor, and passion for dinosaurs really came through. I trimmed out long pauses, repeated phrases, and any sections that didn’t contribute to the overall story. Because the final piece needed to be two minutes, I had to be selective and intentional, choosing clips that worked together to form a clear beginning, middle, and end.

    In Audition, I adjusted volume levels to keep his voice consistent, cleaned up minor background noise, and focused on pacing so the interview flowed naturally without feeling rushed. I wanted the story to feel lively and warm, but also polished and easy to follow. Only after I was fully satisfied with the structure and clarity of the dialogue did I move on to adding music. I searched for a happy, kid‑friendly melody that matched the playful tone of a child talking about dinosaurs, but it also had to be free‑to‑remix material to meet the project requirements. After listening to several Creative Commons tracks, I found one that felt light, upbeat, and appropriate for a young audience.

    I imported the music into Audition and placed it underneath the interview as a background bed, lowering the volume so it supported his voice without overpowering it. I added a gentle fade‑in at the beginning of the track to create a smooth, welcoming introduction, and a soft fade‑out at the conclusion so the piece ended cleanly and professionally. These musical touches helped frame the interview and gave it a cohesive, polished feel without distracting from the child’s voice.

    In the end, the combination of a passionate young interviewee, thoughtful preparation, careful editing, and a simple but effective music bed resulted in an audio story that feels warm, lively, and true to the spirit of childhood curiosity.

  • The final layout and continuity phase clarified how the Maple Margin campaign evolved from a warm neutral concept into a more polished and cohesive visual system. The original draft established the tone through colorized photography, intentional typography, and a calm visual rhythm, but the refinement process revealed specific adjustments that strengthened clarity, balance, and brand consistency across print and digital formats. These changes shaped the final campaign into a clearer and more professional expression of the brand.

    Photography Adjustments That Improved Consistency
    The warm product photography remained the emotional anchor of the campaign, but several images required correction to maintain continuity. A few photos were noticeably brighter on one side, which unintentionally pulled attention away from the composition. Reducing highlights and rebalancing the lighting created a more even presentation and supported the calm, grounded mood of the brand. This adjustment reinforced how sensitive warm neutral palettes are to uneven lighting and how easily a single bright area can disrupt the visual flow. The corrected images now feel more intentional and better aligned with the campaign’s quiet tone.

    Typographic Refinements for Clearer Communication
    Typography played a central role in communicating the brand’s message of quiet focus. The headline Write with Intention used a transitional serif typeface, while the tagline Quiet Focus relied on a clean sans-serif with a high x height. During refinement, it became clear that the body text on posters and social media graphics needed simplification. Shortening the copy improved quick readability, which is essential for both print and digital environments. Increasing text contrast where type overlapped lighter areas of the background also improved clarity without disrupting the warm aesthetic. These refinements emphasized the importance of typography that supports the viewer’s experience rather than competing with the imagery.

    Layout Corrections That Strengthened Balance
    Several layout changes had a noticeable impact on the final presentation. Increasing poster margins gave the compositions more breathing room and ensured proper print alignment. This adjustment made the overall design feel calmer and more intentional. The maple leaf logo also required correction. Although it appeared centered at first glance, it was slightly off. Repositioning it so it sits precisely between the E in Maple and the M in Margin created a more harmonious balance and improved the continuity of the brand system. These spatial adjustments helped unify the campaign across platforms.

    Updated Social Media Address Formatting
    One of the more practical but important updates involved modifying the social media addresses so they appeared in the correct format. The draft included versions that were too long or inconsistent with standard platform conventions. The revised campaign now uses clean, recognizable formats such as @maplemargin or maplemargin.co, depending on placement. This change improved professionalism and ensured that viewers could quickly identify and remember the brand’s social presence. It also created consistency across posters, digital graphics, and promotional materials.

    A More Cohesive and Intentional Final Campaign
    The final layout and continuity adjustments transformed the Maple Margin campaign into a more polished and unified visual experience. Even lighting, simplified text, balanced margins, corrected logo placement, and properly formatted social media addresses all contributed to a clearer narrative. These refinements underscored the value of reviewing details carefully and making targeted adjustments that support the emotional tone of the brand.

    Please see the attached file for the completed final version.

  • Creating the Maple Margin campaign was a process rooted in intentional design, quiet focus, and warm-neutral aesthetics. From the beginning, I knew that colorized photography would play a central role in reinforcing the brand’s emotional tone and visual hierarchy. Drawing from our readings on visual storytelling, typographic contrast, and brand identity, I built a campaign that feels both grounded and inviting.

    Colorized Photography as Emotional Anchor

    The heart of the Maple Margin campaign lies in its colorized product photography. I photographed journals, pens, and paper goods on a medium yellowish wood desk using natural light to highlight texture and warmth. In Photoshop, I enhanced the images using selective color adjustments, curves, and gradient overlays to bring out the taupe, beige, and soft gold tones. These colorized photos were not just decorative but narrative tools that communicated the brand’s mood: calm, focused, and tactile.

    Using the “Selective Color” and “Color Balance” tools, I adjusted the shadows and highlights to emphasize warmth without oversaturation. I applied subtle vignettes to draw attention to the center of each composition, reinforcing the principle of focal hierarchy. These images became the foundation for all campaign materials, from posters to billboards.

    Typography in Illustrator: Bold Yet Quiet

    To complement the warm visuals, I used bold serif typography for the headline “Write with Intention.” In Illustrator, I selected a transitional serif typeface with moderate stroke contrast and manually adjusted kerning to ensure visual balance. I converted the text to outlines using “Create Outlines,” allowing me to fine-tune each letterform’s weight and alignment.

    For the tagline “Quiet Focus,” I used a clean sans-serif typeface with high x-height and low contrast. This created a clear typographic hierarchy, aligning with our readings on contrast and rhythm. I varied font weights and sizes to guide the viewer’s eye from headline to supporting text, reinforcing the visual narrative established by the colorized photography.

    Assembling Assets Across Platforms

    After editing the photos in Photoshop, I imported them into Illustrator to layer with vector elements like the maple leaf logo and typographic treatments. I used “Smart Guides” and “Align” tools to maintain consistent spacing and alignment. The final compositions were exported as high-resolution PDFs for print and digital use.

    In InDesign, I assembled the final campaign layout using a grid system that respected white space and visual flow. I placed the colorized images strategically to anchor each page and used typographic contrast to create a rhythm that echoed the brand’s quiet tone.

    Final Thoughts

    Maple Margin is more than a stationery brand as it’s a visual experience grounded in warmth and clarity. Through colorized photography, intentional typography, and cohesive layout, I created a campaign that invites viewers to pause, reflect, and write with intention.

    Explore the collection. Find your quiet. Write with intention.

    Please see the attached file for the complete draft.

  • Designing the promotional materials for the Shaw Center for the Arts Grand Opening Celebration was an opportunity to translate a striking architectural space into a cohesive visual identity. My goal from the beginning was to create a design system that felt contemporary, confident, and aligned with the Shaw Center’s bold geometry. Throughout the process, from initial inspiration to final revisions, I relied heavily on the design principles emphasized in our course: hierarchy, clarity, rhythm, and purposeful use of space.

    Inspiration and Initial Approach
    My inspiration started with the building itself. The Shaw Center’s bold cantilever and glass façade immediately suggested a clean, structured visual style. To echo that clarity, I began by setting up a strong grid in Adobe InDesign, using the rule of thirds to place guides one‑third into the page. That grid became the foundation for the entire layout.
    Working “from the inside out,” as we discussed in class, helped me place the key information right at the grid intersections so the viewer’s eye lands where it should. It also let the negative space breathe instead of getting squeezed between elements. The result was a layout with a clear rhythm and pacing, which is what a quick‑reading event poster needs.

    Building Hierarchy and Visual Flow
    Once the structure was in place, I focused on hierarchy. The event title needed to be the strongest visual element, so I placed it in the upper third of the page, where the eye naturally begins. I chose a bold serif typeface for the title to reflect the Shaw Center’s contemporary character, pairing it with a clean sans serif for the supporting text to maintain readability from a distance.
    Stacking the title into three centered lines created a vertical rhythm that echoed the building’s geometry. Below it, I aligned the event details along the same central axis, using consistent spacing through InDesign’s Space After Paragraph settings. This kept the layout clean and prevented widows, orphans, and uneven gaps.
    The illustration of the Shaw Center served as the visual anchor. Placing it in the middle third of the page gave the composition weight without overpowering the text. Its scale and placement reinforced the architectural theme and helped balance the poster’s overall structure.

    Technical Execution in Adobe InDesign
    Throughout the project, I relied on several InDesign tools to refine the layout:

    • Create Guides to establish the grid
    • Paragraph Styles to maintain consistent typography
    • Kerning and leading adjustments to improve readability
    • Opacity and layering controls to balance text and imagery
    • Align panel to maintain precise spacing and structure

    These tools helped me maintain a polished, professional appearance across all formats such as poster, Instagram post, and Facebook banner.

    Feedback and Revision Process
    The peer feedback I received was essential in shaping the final version of the project. It was noted that my social media posts were too text‑heavy for platforms where users scroll quickly. This helped me rethink information density. I shortened the messaging, increased contrast, and allowed the visuals to carry more of the communication load.
    Another important critique involved typographic balance. In my draft poster, the larger text on the right side created an unintended visual imbalance. I corrected this by redistributing weight across the layout, tightening alignment, and adjusting scale to create a more harmonious composition.
    I also learned from feedback given to classmates. Comments about text readability over images and the importance of strong alignment encouraged me to double‑check my own layouts for similar issues. This reflective process helped me refine spacing, contrast, and the relationship between text and imagery.

    Final Reflection
    The final poster communicates the event with clarity and confidence. It uses scale, contrast, and structure to guide the viewer while celebrating the Shaw Center’s architectural identity. The revisions strengthened the hierarchy, improved readability, and made the social media versions more user‑centered.
    This project reinforced the importance of intentional design. Every choice, from grid structure to typeface selection, contributes to how effectively a message is communicated. By combining course principles, peer feedback, and technical refinement, I created a cohesive visual system that feels modern, purposeful, and aligned with the spirit of the Shaw Center for the Arts.

    This is the final poster that reflects the design choices and revisions from my process:

  • Image credit: Canva — Person writing in a notebook at a wooden table.

    In every sector, from law, policy, education, to public information, clarity is the difference between confusion and confidence. Throughout my career, I’ve worked in environments where information is dense, technical, or emotionally sensitive. My role has consistently been to translate that complexity into communication people can understand and use.

    My commitment to clarity began in the classroom. As an ESL educator in Vietnam, I learned that communication is not just about accuracy but it’s about accessibility. Teaching adults required me to break down language structures, cultural nuances, and learning barriers. That experience shaped my belief that clarity empowers people to participate fully in their communities.

    In legal settings, clarity becomes even more essential. At the Olympia Prosecutor’s Office, I worked with case files, RCWs, and sensitive evidence. Legal documents are precise but often overwhelming for those outside the system. My responsibility was to maintain accuracy while ensuring victims, attorneys, and staff received information they could act on. Clear communication in legal contexts supports fairness, transparency, and trust.

    My work in the Washington State Senate reinforced the importance of clarity in public policy. Legislative proposals are complex, and policymakers rely on concise, meaningful summaries to make informed decisions. Drafting briefing materials and correspondence taught me how to distill dense content into messages that support public understanding and responsible governance.

    At Ballotpedia, clarity took on a national scale. Verifying candidate records and preparing public‑facing summaries required precision and consistency. Millions of people rely on election information to make decisions, and clarity ensures that data is accessible, trustworthy, and transparent.

    Across every role, one theme has remained constant: clarity is a form of service. It helps people navigate systems, understand their rights, and engage with information that affects their lives. My digital project, The Art of Clear Information, brings this journey together and highlights why clarity matters now more than ever.

    Read the full story here.

  • Creating a poster for the Shaw Center for the Arts Grand Opening Celebration was a great opportunity to translate architectural ambition into graphic form. While designing it, I’d like to create confident and contemporary aesthetics with the core principles from our readings: clarity, hierarchy, rhythm, and intentional use of space. The Shaw Center’s dramatic cantilevered structure and glass facade naturally suggested a visual language that is bold, minimal, and geometric.

    My process began with the grid. Using the rule of thirds, I placed both a vertical and horizontal guide one‑third into the page. This framework became the backbone of the entire composition. Designing “from the inside out,” as emphasized in our coursework, helped me anchor the most important information near these intersecting lines. This approach ensures that the viewer’s eye lands exactly where it should, while negative space is pushed outward rather than trapped awkwardly between elements. The grid also created a sense of order and pacing, which is essential for a poster meant to communicate quickly and effectively.

    Once the structure was in place, I evaluated the content to determine its hierarchy. The title is the strongest visual element on the poster, so I placed it in the upper third of the page where the viewer’s eye naturally lands. I set the title in a bold serif typeface to reflect the contemporary character of the Shaw Center and the sans serif typeface for the body copy to ensure strong readability from a distance. Stacking the words into three centered lines created a sense of vertical rhythm and gave the title a sculptural quality that echoes the geometry of the building. This placement establishes the top of the hierarchy and sets the tone for the rest of the design.

    Below the title, I placed the event details in a slightly smaller size but kept them aligned along the same central axis. This creates a smooth reading path and reinforces the hierarchy without introducing visual clutter. The illustration of the Shaw Center sits in the middle third of the page and serves as the visual anchor of the composition. Its scale and placement give the poster a strong center while still allowing the text to remain dominant. The image also reinforces the theme of architecture and design, which is central to the identity of the Shaw Center.

    In Adobe InDesign, I used the Create Guides feature to build the grid and relied on the Space After Paragraph setting to maintain consistent spacing between text blocks. This prevented widows, orphans, and uneven gaps. I also adjusted kerning and leading to improve readability and maintain a clean, professional appearance. Throughout the process, I focused on clarity, alignment, and the careful use of negative space.

    The final poster communicates the event with confidence and simplicity. It uses scale, contrast, and structure to guide the viewer and celebrates the Shaw Center for the Arts through a design that feels modern, intentional, and visually strong.

    17” x 22” Print Poster

    8” x 5” Print Invitation

    1200px x 630px Facebook Post

    1080px x 1080px Instagram Ad

    Caption for social media ads